2009-10-06, 11:33 Hrs
What are your experiences of your partnership with SK Rapid Vienna, and what are your future ambitions?
Rapid Vienna have been a very pro-active partner, and very professional in all aspects of the relationship. Effective partnering allows successful sponsorship to flourish, and all ideas and initiatives have been worked through very much in tandem.
How has your partnership with SK Rapid Vienna helped your marketing ambitions?
Sponsorship has been a tremendous help, allowing us to quickly grow Orange brand awareness. 700,000 fans are vessles transmitting our vision "Together we are more".
What advice can you offer businesses seeking involvement in sports sponsorship?
Never enter into sponsorship without sound corporate strategy! Every sponsorship deal must be appropriate and fit the companies brand vision and values. Sponsorship is a facet of brand communication, and must be intergrated into the broader marketing strategy.
What is your personal wish for the SK Rapid partnership?
That Rapid will be Champions as often as possible!
