2009-10-06, 11:34 Hrs
What are your experiences of your partnership with SK Rapid Vienna, and what are your future ambitions?
A co-operation became a partnership. Partnership became friendship. Rapid isn´t just a winning football team, it is a very professionally ran club, both in organisational and financial terms. The club´s manager´s and employees are honest and open, engaging in sound interpersonal relationships.
How has your partnership with SK Rapid Vienna helped your marketing ambitions?
Football and beer sit hand in hand and compliment each other perfectly. It´s all about fun and socialising, emotion and communictation. These values are hallmarks of both Rapid and Ottakringer.
What advice can you offer businesses seeking involvement in sports sponsorship?
If you are searching for a club as a sponsor, all important financial considerations must be made. With all marketing and econimic issues thoroughly analysed you have to follow your heart and trust your instincts.
How did Ottakringer manage to become number 1 in eastern Austria?
Just like that!!!!
