2009-10-06, 11:34 Hrs
What are your experiences of your partnership with SK Rapid Vienna, and what are your future ambitions?
card complete, formerly VISA Austria, have sponsored ¸Rapid for the past 11 years. Our long standing partnership serves as an example of professional team work and therefore remains one of our companies most valued relationships. Our partnership proved exceptionally important during our re-branding. Awareness was developed and then broadcast rapidly and continues to grow.
How has your partnership with SK Rapid Vienna helped your marketing ambitions?
Credit cards have become more and more popular, especially amongst football supporters. Therefore, our partnership with THE football club in Vienna was an excellent vehicle to reach supporters who form part of our target market. In the sporting arena, careful approach and outstanding effort are reflected in the final result. The same stands true of our product.
What advice can you offer businesses seeking involvement in sports sponsorship?
For card complete, our long lasting partnering of SK Rapid forms an important part of our commercial activity. It allows us to popularise our products in a professional and amiable manner. Paramaount to successtul parterships are trust and continuity, and these requirements have been very much satisfied during our long relationship.
