The Allianz Group in Austria is part of the multi-national Allianz SE, a global concern with approximately 150,000 employees spread across 70 countries who supply high class financial services for over 83 million customers. With its 3,500 employees in Austria and more than 1.15 million customers, Allianz belongs to the leading domestic insurers and has been active in the Austrian market since 1860. Allianz provides its customers with solutions for their insurance and pension needs, as well as asset management services.
For years now Allianz has been involved in supporting top sporting events on both the national and international stage. Through its involvement in the sporting world, Allianz has provided countless sports fans around the globe with moments they will never forget: sport is an international language that transcends traditional borders, bringing diverse peoples together through shared passions and interests to create a tangible global solidarity.
Allianz SE is already naming rights part for five iconic sporting venues across the world: the Allianz Arena in Munich, the Allianz Stadium in Sydney, the Allianz Park in London, the Allianz Riviera in Nizza and the Allianz Parque in Sao Paulo. The Allianz Stadium in Vienna will become the sixth member of the family of Allianz stadia.
“To be the naming rights partner in Stadium projects also has a significant emotional component: we are thrilled to have this unique opportunity to connect our brand to Rapid’s next generation stadium, and create such a powerful symbol with which countless people will identify”, explained Christoph Marek, the Allianz Group’s Head of Sales. “The partnership with Rapid is our contribution towards supporting an Austrian football club steeped in rich tradition. Every good partnership requires the right chemistry and common denominators in order to blend extremely diverse people and skills to, in this case, delight fans. In the same way we also seek to inspire our customers”.
The partnership with Rapid, which will run until 2026 at the earliest, doesn’t only extend to the new stadium project. Allianz has been involved for decades in sponsorship for people with special requirements and supports organisations such as the SOS-children’s village and Therapeutic Riding for Children. Hence it was natural that Allianz would also want to take up a role in supporting the SK Rapid Special Needs Team.
The Rapid Youth Academy is also set to benefit from Allianz’s support: for every Rapid fan that takes out a “Fixed Costs Plus” life insurance with Allianz, 18,99 € will go towards funding for the Rapid youth set up.
Amongst the thousands of Allianz employees and advisors there are of course numerous Rapid fans, all of them ready to offer sage advice in all matters insurance.